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AMP Human
AMP Human - PR Lotion 300ml bottle - NEW LOWER RRP PRICE
An innovative and groundbreaking formula that is used by some of the world’s top endurance athletes, Amp Human PR Lotion uses sodium bicarbonate to grant higher levels of sporting performance and quicker rates of recovery. The lotion comprises 33% sodium bicarbonate and this active ingredient, when absorbed into the muscles, neutralises the high levels of burning, fatigue-inducing lactic acid that is produced during intense and enduring exercise. By managing the acidity levels in the muscles, research has shown this lotion to increase training capacity, improve muscle efficiency and lower soreness post-exercise.
£20.83 excl VAT
AMP Human - Wholesale B2B Supplier UK
AMP Human: Targeted Performance Nutrition for Endurance Athletes
AMP Human is a sports nutrition brand focused on helping athletes unlock more from every training session and race, with formulas designed to support muscle function, recovery and repeatable performance. Known for its premium positioning and science-led approach, AMP Human is a strong addition for retailers and teams looking to stock differentiated, high-demand products that complement everyday fuelling ranges.
Science-Led Formulas Built Around Sweat Loss & Muscle Function
AMP Human is best recognised for its work around key micronutrients that endurance athletes commonly deplete through sweating and high training loads. The range centres on practical, targeted supplementation - easy-to-use formats that fit alongside carbohydrate, hydration and protein routines - making it an attractive 'add-on' category for customers already buying gels, drinks and bars.
Who It's For & Where It Fits
AMP Human is popular with runners, cyclists, triathletes and high-volume training communities where cramping, fatigue and recovery are recurring issues. It also fits well for clubs, squads and sports establishments seeking consistent, repeatable solutions for members training multiple times per week, or for teams managing performance support at scale.
Hero Products Retailers Ask For
The flagship product is PR Lotion, a topical magnesium-based lotion designed to be applied directly to working muscles before training or racing. It's widely used as part of pre-event preparation and during heavy training blocks, and it stands out on shelf thanks to its distinctive format and strong customer word-of-mouth. AMP Human also offers supporting products that build a simple 'prep and recover' story, helping retailers create bundles and drive repeat purchase.
Why AMP Human Works for Wholesale Buyers
For B2B customers, AMP Human brings a premium, specialist angle that differentiates your sports nutrition selection beyond standard energy and hydration. It supports strong merchandising opportunities (pre-race, recovery, cramp management) and appeals to committed endurance athletes who value evidence-led products and are willing to trade up for performance-focused solutions.