Fixx

Fixx - Wholesale B2B Supplier UK

Fixx: rapid relief and recovery essentials for active athletes

Fixx is a performance recovery brand best known for fast-acting topical magnesium solutions designed to help athletes stay moving. Built around the needs of runners, cyclists and triathletes, Fixx products are formulated to support muscle function and post-training comfort with simple, targeted application - ideal for customers who want an effective recovery tool that fits easily into daily training routines.

What makes Fixx different

The Fixx range focuses on highly usable, skin-applied magnesium formats that complement a broader fuelling and hydration strategy. Rather than pills or powders, Fixx delivers magnesium via topical sprays and roll-ons that athletes can apply exactly where they need it, at home, on the go, or immediately after sessions. The brand's clear 'quick, practical, athlete-first' positioning makes it easy for retail staff and coaches to recommend as part of a complete training and recovery stack.

Who Fixx is for (and where it sells best)

Fixx is popular with endurance athletes and anyone training frequently - particularly customers managing high training loads, back-to-back sessions, or long periods on feet. It's a natural fit for running stores, cycling shops, triathlon retailers, gyms, studios, clubs and sports teams looking to expand beyond nutrition into recovery. The products also suit travel and event retail due to their convenience and immediate relevance to pre and post-session routines.

Hero products to stock

Fixx Magnesium Spray is a core line that's easy to merchandise and drives repeat purchases from customers who incorporate it into nightly or post-training recovery. Fixx Roll-On formats are a strong add-on sale at checkout, offering no-mess application for targeted use - perfect for 'kit bag essentials' and impulse recovery buys. Together, they create a compact, high-rotation recovery section that complements gels, drinks, bars and electrolytes already in your endurance range.

Why Fixx works for B2B wholesale customers

Fixx helps retailers and sports organisations round out their endurance offering with a credible recovery category that is simple to explain, quick to demonstrate, and relevant year-round. With broad appeal across sports, strong cross-sell potential alongside hydration and fuelling, and straightforward shelf presence, Fixx is an easy brand to introduce, educate on, and scale across multiple locations or teams.