Caffeine Bullet

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Caffeine Bullet (20 packs of 4 chews)

Caffeine Bullet is a flavoured chew with 100mg caffeine per sweet - the same as a strong cup of coffee and is packed with electrolytes. So whether you're trying to beat a personal best or a tight deadline, Caffeine Bullet increases your endurance and mental alertness. The perfect pre-gym, mid-race or post-heavy night boost! Caffeine is the only legal performance-enhancing drug, releasing fat into the bloodstream and reducing the perception of pain and fatigue.

£49.17 excl VAT

Caffeine Bullet: Ginger Roars (12 packs of 6 chews)

A Little Lift to a Mighty ROAR! Ginger vegan energy chews containing 33mg caffeine, crafted from raw ginger, virgin coconut oil, cassava root & cane sugar.

£19.90 excl VAT

Caffeine Bullet: Ginger Roars (Bulk Bag of 60 chews)

A Little Lift to a Mighty ROAR! Ginger vegan energy chews containing 33mg caffeine, crafted from raw ginger, virgin coconut oil, cassava root & cane sugar.

£13.33 excl VAT

Caffeine Bullet: Salty Caramel Electro Bullet (20 packs of 4 chews)

Each Salty Caramel Electrolyte Chew delivers 290mg Sodium, 82mg Potassium, 20mg Magnesium, and 8mg Calcium—perfectly matching the electrolytes lost in sweat. Not only are they delicious, but because they’re chewed, these fast-absorbing electrolyte chews work quicker than electrolyte tablets, sports drinks, and powders. No mixing, No waiting —just instant replenishment on the go. Convenient, effective, and designed to get your body performing at its best in less than 5 minutes

£49.83 excl VAT

Caffeine Bullet: fast, no-fuss caffeine for endurance performance

Caffeine Bullet is a specialist performance brand built around one simple goal: deliver caffeine in a convenient, accurate, on-the-go format that athletes can use when it matters most. Best known for its compact chews, the range is designed for pre-start focus and in-race decision points - when carrying liquids is inconvenient and timing your intake precisely is key.

Why it stands out on shelf

Caffeine Bullet's USP is speed and simplicity. Chewable formats are easy to stash in a pocket, bike bag or race belt, making them a practical add-on purchase alongside gels, electrolytes and carb fuels. Clear caffeine strengths help athletes manage their intake with confidence, while the small footprint makes the products ideal for checkout displays, event kiosks and 'last-minute essentials' areas in-store.

Who it's for and where it's used

The brand is popular with endurance athletes who want a reliable mental and physical lift without the faff of mixing bottles or relying on coffee at the venue. It fits especially well with runners, cyclists and triathletes, and also performs strongly in team environments where athletes need a quick boost during training blocks, long rides, matches or travel.

Hero products for wholesale customers

The core Caffeine Bullet Chews are a consistent top seller thanks to their convenience, portability and straightforward proposition - caffeine, delivered fast, in a format athletes actually use. They make an excellent trade-up option for existing caffeine users and a simple 'performance add-on' for customers already buying gels or hydration.

Why retailers, clubs and teams should stock it

Caffeine Bullet is easy to merchandise, easy to explain, and easy for athletes to adopt - ideal for retail environments that serve endurance communities. For sports shops, gyms and clubs, it offers strong impulse potential, repeat purchase behaviour, and a clear role within any fuelling ecosystem: a targeted caffeine solution that complements carbs and electrolytes without competing with them.

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