Clif
Clif Vegan Energy Bars (12 x 68g Bars)
Clif Nut Butter Filled Vegan Energy Bars (12 x 50g Bars)
NEW: Clif Vegan MINI Energy Bars (10 x 28g Bars)
Clif Cardboard Floor Stand: 8 Display Boxes
Clif Counter Stand: 3 Display Boxes
Clif - Wholesale B2B Supplier UK
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Clif: Iconic Endurance Fuel Retailers Trust
Clif is one of the most recognised names in sports nutrition, known for great-tasting, convenient energy products built for endurance. For retailers, clubs and sports organisations, Clif offers a proven, high-velocity range that supports training and event-day fuelling across running, cycling and triathlon - ideal for shelves, cafes, team supply and on-the-go point-of-sale.
Built From the Outdoors: Mission & Values
Born from an endurance athlete's desire for better tasting, more functional fuel, Clif has long been associated with an active, outdoor-first culture. The brand's ethos centres on quality ingredients, purposeful innovation and responsible sourcing - values that resonate strongly with today's performance community and help drive repeat purchasing at retail and venue level.
Performance Nutrition You Can Explain Simply
Clif products are designed around practical sports nutrition fundamentals: carbohydrates for energy, with selected products adding protein and electrolytes to support longer sessions and higher training loads. This clear 'fueling made easy' proposition helps staff recommend products confidently, and helps athletes choose the right option quickly - before training, during long efforts, or as a satisfying post-session snack.
Top Sellers: Bars, Chews and Hydration
Clif Bar remains a staple for athletes who want portable energy with a satisfying bite - perfect for bike bags, run packs and pre-session top-ups. CLIF BLOKS Energy Chews provide a more precise, fast-to-consume format that many athletes use during races and longer training sessions, with an easy 'bite-and-go' experience. Clif's hydration and electrolyte options round out the range for athletes looking to support fluid and mineral intake during hard efforts and hot conditions.
Why Clif Works for Wholesale Buyers
Clif's broad consumer recognition, dependable performance positioning and strong repeat-buy behaviour make it a high-confidence brand for wholesale partners. It merchandises well in endurance-focused environments - from specialist retail and gyms to clubs, teams and event venues - while offering multiple formats and flavours that encourage multi-buy baskets and help you serve a wide range of athletes with a single, trusted brand.