BOL

BOL - Wholesale B2B Supplier UK

BOL: Plant-Powered Nutrition for Everyday Endurance

BOL (often recognised through its 'Power Shake' range) is a modern, plant-forward nutrition brand built around convenient, great-tasting products that help active people fuel busy lives and consistent training. Positioned at the crossover of performance and wellbeing, BOL brings approachable sports-adjacent nutrition to retail shelves - ideal for customers who want clean ingredients, satisfying formats and on-the-go practicality without compromising on taste.

What Makes BOL Stand Out

BOL's USP is simple: real-food inspiration, plant-based recipes and ready-to-enjoy formats that fit commuting, gym sessions and long training blocks alike. Across the range you'll find protein-forward options, fibre and micronutrient-rich ingredients, and flavour profiles designed to broaden appeal beyond traditional 'sports gel' shoppers - making BOL a strong complementary brand alongside core endurance fuelling.

Who It's For & Where It Sells Best

BOL works particularly well for endurance athletes who train frequently (runners, cyclists and triathletes), as well as gym users and active lifestyle customers looking for convenient recovery or balanced daily nutrition. For B2B buyers, that translates into reliable demand in running and cycling shops, gyms, studios, cafes, university sports facilities, corporate wellbeing programmes and team environments - anywhere customers want grab-and-go nutrition that feels both functional and familiar.

Top Sellers to Stock

BOL is best known for its Power Shakes: ready-to-drink, plant-based protein shakes that suit post-session recovery, between-meal refuelling or travel days when athletes struggle to hit protein targets. They're an easy add-on sale at the till, in fridges, and in bundle deals with hydration and carbohydrate fuelling products. Depending on your customer base, BOL's wider plant-based convenience nutrition can also strengthen your offer in the 'healthy everyday' category - supporting higher-frequency purchases between race-fuel stock-ups.

Why Retailers Choose BOL

BOL gives you a credible, contemporary plant-based brand that expands your nutrition category beyond specialist performance formats. It helps attract new shoppers, increases basket size with convenient add-ons, and supports repeat purchases through everyday use-cases - making it a smart wholesale choice for retailers and sports establishments looking to serve both committed endurance athletes and the broader active community.