Informed Sport & Choice

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Blockhead Caffeine Gum - 12 Packs (7 x 50mg caffeine gums per pack): OUT OF STOCK

Fast acting caffeine is rapidly absorbed as you chew. Energy gum is a sugar-free chewing gum that contains caffeine, vitamin, and Niacin. Specifically designed to energise you – fast. A new innovation in energy, each piece delivers the same caffeine as a small coffee which is absorbed as you chew – so it acts faster than coffee and energy drinks, you will be ready for action in only 5 minutes

£25.00 excl VAT

Blockhead Caffeine Gum Extra Strength - 12 Packs (7 x 100mg caffeine gums per pack)

£25.00 excl VAT

CrampFix Sachet 15 X 20ml

CrampFix Sachet 20ml (Box x 15)

£36.88 excl VAT

CrampFix Shot 6 X 50ml

CrampFix Shot 50ml (Box x 6)

£34.75 excl VAT

Crux Nutrition Collagen & Protein Gel (12 x 60g Gel)

Accessible for quick consumption with 15g recovery carbs and 15g collagen protein and vitamins.

£35.88 excl VAT

CurraNZ - 30 Capsules

CurraNZ Original Blackcurrant Extract Capsules: Experience the research-backed benefits of CurraNZ Original New Zealand Blackcurrant Extract Supplement capsules, for lovers of health and fitness.

£24.16 excl VAT

Elete Electrolyte Add-In 25ml

£7.42 excl VAT

Ethos Nutrition Collagen Protein Gel (14 x 60g Gel) - OUT OF STOCK

ONE SACHET. TWO SIPS. TWENTY GRAMS OF COLLAGEN PROTEIN.

£34.86 excl VAT

Get Buzzing Protein Flapjack (12 x 55g)

100% Natural, Nut and Gluten Free High Protein Oat Bar.

£33.00 excl VAT

iPRO 500ml Bottle (12 Pack)

iPRO Hydrate is made using natural spring water which is free of most contaminants typically found in drinking water, therefore proving essential for leading a healthy lifestyle. iPRO has wellbeing at the focus of it's chosen ingredients. The complex carbohydrates used are sourced from Maltodextrin and Stevia. Maltodextrin is a good quality carbohydrate sourced from potato starch, and Stevia is a natural herb native to South America which has been used as a natural sweetener for centuries and has NO calorific value. iPRO Hydrate offers superior hydration with added vitamins and essential minerals without the use of added sugar for optimal wellbeing.

£18.00 excl VAT

Kinetica Sports Collagen with Turmeric Shot - 12 x 60ml

Kinetica Collagen with Turmeric was developed with athletes in mind, to take 60 minutes before training or game time to keep you fighting fit.

£32.50 excl VAT

Kinetica Sports Energy Gel With Caffeine - 24 x 70g

Made using only natural flavours, Kinetica Energy Gels are light on the stomach while still packing the punch you need.

£36.00 excl VAT

Kinetica Sports High Protein Milkshake - 12 x 330ml

Our Kinetica High Protein Milkshakes are ready to drink so you’re ready to go and they are Informed Sport tested. The protein you need whenever you need it, they give you precious time back in your day.

£36.00 excl VAT

Revvies Energy Strips - 40mg of Caffeine (12 x 5 Pack)

Revvies Energy Strips have been designed to provide a faster, more convenient, sugar-free boost that can be taken anywhere, anytime and without water.

£29.50 excl VAT

Tailwind Energy Drink Sachets (12 packs)

Box of 12 sachets available in the following flavours: Berry, Lemon, Mandarin Orange, Naked, Caffeinated Raspberry Buzz, Caffeinated Green Tea Buzz, Caffeinated Tropical Buzz, Colorado Cola.

£26.00 excl VAT

Veloforte Nectar Gels (24 X 33g)

Forget everything you dread about synthetic gels... welcome to the new world of 100% natural liquid energy. Introducing Velofortes break-through range of Nectars – natural, powerful & refreshingly pure - made with real fruit and nature's finest electrolytes. Created to help you #fuelbetter

£52.80 excl VAT

Applied Nutrition: Endurance Isotonic Energy Gels (20 x 60g Gels)

23g Carbohydrates | Zero Sugar Endurance Velocity-Fuel Energy delivers 23g of fast absorbing carbohydrates packed into a convenient sized gel sachet.

£30.00 excl VAT

Applied Nutrition: Vimto Endurance Hydration Electrolyte Tablets (6 x 20 Tablet Tube)

Our new hydration tablets - fast, effective on-the-go hydration, perfect for during sport or anytime to ensure you’re getting all the essential electrolytes your body needs to function at its optimum.

£29.95 excl VAT

Informed Sport Choice Sports Nutrition for Wholesale

Stock trusted performance nutrition with our Informed Sport Choice range, selected for businesses that serve endurance athletes and want added confidence in product integrity. This category brings together fuelling and hydration solutions designed for running, cycling and triathlon, including energy gels, chews, bars, drink mixes, electrolytes, recovery products and everyday training essentials.

Built for retail shelves, gyms, clubs, events and sports establishments, these products help your customers plan consistent energy intake, manage hydration and support recovery across long rides, hard sessions and race-day efforts. With flavours, formats and carbohydrate options to suit different needs, it’s easy to curate an assortment that works for beginners through to competitive athletes.

As a specialist B2B distributor, we offer wholesale access to leading endurance brands, dependable availability, and a broad catalogue so you can build a cohesive fuelling set across training and competition. Choose Informed Sport Choice products to strengthen trust, support athlete performance, and grow repeat purchases in-store and online.