KIND

Sort by

Display per page

KIND Bar (12 x 40g)

KIND® protein When you think of protein bars, "delicious" may not be the first word that comes to mind. Meet KIND Protein – made with premium whole ingredients and a creamy, crunchy texture, it's a protein bar that doesn't taste like one.

£22.00 excl VAT

KIND Protein Bar (12 X 50g)

The perfect blend of smooth peanut butter with the added crunch of whole peanuts for a delicious snack with 12g protein per 50g bar.

£26.00 excl VAT

KIND: better-for-you snacks that fit active lifestyles

KIND is a globally recognised brand known for great-tasting snacks made with ingredients you can see and understand - most famously whole nuts, fruit and grains. With a strong presence in gyms, offices, travel hubs and convenience retail, KIND is an easy, high-trust addition to any endurance-fuelling range, offering a 'real food' option alongside gels, chews and drink mixes.

Provenance, mission and what customers expect

KIND was built on a simple idea: make snacks that are both nutritious and delicious, while championing transparency and a kinder approach to business. The brand's straightforward ingredient-led recipes, clear on-pack messaging and mainstream recognition help drive confident pick-up from a wide customer base - from everyday commuters to athletes looking for something more natural between sessions.

Where KIND fits in endurance sport retail

For runners, cyclists and triathletes, KIND products are typically chosen for everyday snacking, pre-training top-ups, and on-the-go convenience when a full meal isn't practical. They're especially popular for lower-intensity days, travel to events, at-work fuelling, and as a satisfying alternative for athletes who prefer solid food formats in their routine.

Standout products and selling points

KIND's best-known lines include its nut-based bars and fruit & nut combinations, delivering a crunchy, satisfying bite with familiar flavours that appeal well beyond core endurance users. As a wholesale line, KIND offers strong shelf presence, high brand awareness, and a format that works across multiple channels - sports retail, cafes, leisure centres, clubs, team environments and vending - supporting repeat purchase and cross-selling with performance-focused nutrition.

Why stock KIND wholesale

For retailers and sports organisations, KIND brings incremental sales from customers seeking a trusted, widely recognised snack brand that complements technical endurance nutrition. It's a dependable option for broad demographics, easy merchandising at checkout or cafe counters, and a strong 'everyday active' proposition that helps you serve both serious athletes and the wider wellness audience.

Popular tags