Tonys Chocolonely

Sort by

Display per page

Tony's Chocolonely Small Bar (35 x 47g Bars)

Not just a classic milk chocolate bar, but our classic chocolate bar. It was the first bar we ever made, back in 2005. We gave it a screaming red wrapper to attract attention to our main promise - 100% exploitation free chocolate. Hi there, we're Tony's Chocolonely. We exist to end exploitation in cocoa. Not just the cocoa in our chocolate, but in all chocolate worldwide. The more people join us and share our story, the sooner we'll change the industry, ending forced labour, child labour and deforestation in cocoa. The choice is yours. Are you in?

£43.46 excl VAT

Tony's Chocolonely Large Bar (15 x 180g Bars)

£49.88 excl VAT

Tony's Chocolonely Small Bar Wooden Bench (27cm wide)

£0.00 excl VAT

Tony's Chocolonely Big Bar Wooden Bench (57cm wide)

£0.00 excl VAT

Tony's Chocolonely: iconic chocolate with a clear mission

Tony's Chocolonely is the instantly recognisable ethical chocolate brand built to change the chocolate industry from the inside out. Known for bold flavours, colourful wrappers and its famously uneven chunks, Tony's stands for 100% exploitation-free chocolate and uses its platform to drive transparency and fairness in cocoa supply chains. For B2B customers, it's a brand that sells on taste and purpose - perfect for retailers and sports venues looking to offer a premium treat with a strong story.

Mission-led sourcing that shoppers actively seek out

Tony's was founded to tackle systemic issues in cocoa, including illegal child labour, underpayment and lack of traceability. The brand works to improve cocoa farmer incomes through long-term relationships, traceable beans, and paying higher prices for cocoa, backed by a clear, consumer-facing mission. In-store, that translates into easy merchandising: customers recognise Tony's, understand what it stands for, and frequently choose it as a 'better chocolate' option.

Where Tony's fits in endurance sport retail

While Tony's isn't positioned as a technical sports nutrition product, it's an excellent complementary line for endurance-focused outlets - ideal for cafes, clubhouses, leisure centres, gyms, and event retail where athletes and supporters want a high-quality indulgence. It works particularly well as an impulse add-on at point of sale, a post-session reward, a coffee pairing, or a team/club treat for group rides, runs and training camps.

Top sellers and why they perform at wholesale

Tony's is best known for its large sharing bars and strong core flavours that repeat-purchase customers come back for. Popular options typically include Milk Chocolate, Milk Caramel Sea Salt, and Dark Chocolate - reliable, broadly appealing SKUs that help keep ranging simple while still delivering standout shelf impact. The distinctive packaging, strong brand awareness, and giftable feel make Tony's a dependable turnover brand that adds variety and personality alongside your performance fuelling range.

Popular tags