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truefuels - Performance Gels 40/0.25 (Pack of 20)

truefuels Gel 40/.25 encapsulates 40 grams of carbohydrates and a light 0.25g of salt with electrolytes.

£59.80 excl VAT

truefuels - Performance Gels 40/1.0 (Pack of 20)

truefuels Gel 40/1 encapsulates 40 grams of carbohydrates and an innovative 1g of salt with electrolytes.

£59.80 excl VAT

True Fuel Electrolyte Sachets (20 Pack)

A clean, functional electrolyte mix delivering 400 mg sodium, 150 mg potassium, and 25 mg magnesium per serving.

Formulated with purpose. High-quality ingredients, no unnecessary sugar, and a composition built for reliability before, during, or after training.

£30.00 excl VAT

True Fuel CoreCtrl - Thermoregulation Peppermint Cool (8 Sachets)

Built around a high-dose taurine base, piperine, and key electrolytes, CoreCtrl™ works alongside hydration as part of your preparation strategy for training and racing in the heat.
No artificial cooling. Just support for the system already built into your body.
How to use: The best way to use the product is to take 1 sachet (7.56g) daily for 8 days prior to a hot event. Mix into 500ml of water. For users of <60kg (132lbs) use 2 days on, 1 day off. Always pair with hydration and electrolytes.

CoreCtrl™ doesn’t replace fuelling or hydration, it upgrades your cooling system.

£29.99 excl VAT

TrueFuels: Clean, high-performance endurance nutrition for everyday athletes

TrueFuels is a UK endurance nutrition brand built around a simple promise: effective fueling that's easy on the gut, easy to use, and easy to trust. With a focus on straightforward ingredients and performance-led formats, TrueFuels supports consistent energy delivery for training blocks, long rides, race-day execution, and recovery - making it a dependable addition to any retailer, club, or team fueling strategy.

What makes TrueFuels stand out

TrueFuels products are designed for endurance athletes who want reliable carbohydrate and electrolyte support without unnecessary complexity. The range prioritises palatability, mixability, and practical serving sizes so athletes can hit fueling targets more consistently. From bottle-based carb drinks to portable gels and hydration, TrueFuels fits seamlessly into modern fueling approaches used across running, cycling, triathlon, and endurance events.

Purpose-built for endurance performance

TrueFuels is commonly chosen by athletes and teams looking to manage energy and hydration across variable intensities and conditions. The brand is well suited to marathon training, long sportive rides, triathlon builds, trail and ultra running, and any scenario where steady fueling and electrolyte balance influence performance and decision-making. For coaches and sports establishments, the range supports structured fueling plans that are simple to communicate and repeat.

Popular products to stock

Retailers typically lean on TrueFuels' core fueling staples: carbohydrate drink mixes for bottle fueling, gels for fast, portable energy, and hydration/electrolyte options for warmer weather and high-sweat sessions. These formats encourage repeat purchase behaviour, bundle well for training cycles, and are easy to merchandise in-store or online alongside bottles, soft flasks, and race essentials.

Why TrueFuels works at wholesale for retailers, teams, and venues

TrueFuels is a strong fit for B2B buyers because it addresses high-frequency needs - carbs, hydration, and on-the-go energy - across multiple sports and ability levels. The brand's clear positioning and accessible range make it easy for staff to recommend, for teams to standardise, and for athletes to adopt without friction. If you're building a dependable endurance nutrition wall that serves both committed racers and consistent trainers, TrueFuels is a brand that converts well and earns repeat orders.

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